Aaron Goldman, "Everything I Know about Marketing I Learned From Google"

ISBN: 0071742891 | 2010 | EPUB | 341 pages | 2 MB

"Want Market Share? Google It! Google is a once-in-a-generation company. Aaron Goldman has writtenan essential book that goes beyond telling us how Google became soimportant to explaining why the revolution it's leading will affecteveryone in media and marketing. -Brian Morrissey, Digital Editor, Adweek An insightful tour of the elements that have made Google successful combinedwith a usable guide on how to apply this learning to your business. -Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you've hit it big when your namebecomes a verb-and no one knows thatbetter than Google. In just over 10 years,Google has become the world's most valuablebrand, consistently dominating its category andgenerating